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About Us

Welcome to The Modern Apothecary. 

What is an apothecary you ask? Apothecary is a middle English word dating back to the 1300s, finding its roots in the French language. In its physical form an apothecary is a person/business who prepares and sells compounds for medicinal purposes. 

The Modern Apothecary is an eloquent modern twist on an age-old business.

Our mission is to teach others how chemical free & toxic free living can support health & wellbeing. Giving you the knowledge; with our small step approach; to learn how to feel like the best version of yourselves, awakening the parts of you that have been neglected in the trap of your current habits. 

We aim to bring together resources and education to others lacking in alternative options to maintain natural health and provide you with readily available knowledge to help you along your way. TMA specialises in offering you the finest grade products, made with the finest ingredients to maintain or support your health, wellbeing, and allergies naturally.

The Modern Apothecary is an online business based on the outskirts of Calmore, Southampton and The New Forest, UK. We offer door-to-door deliveries in and around Southampton, Totton, Romsey, Lyndhurst, New Forest areas, and everything in between. Within 10 miles is free delivery, anything beyond that (Winchester, New Milton, Salisbury etc.) has a small delivery charge or we send via courier service across the remainder of the UK and abroad (if you are unsure whether your area is covered or would like to chat, please send us a message)!

Thank you for choosing us to be part of your journey.

Jojo xXx




Jo's Story (our owner)

As you may or may not know ‘my health’ has been an huge ongoing issue for me for more than a few years now and has limited things I want to do including returning to standard employment, enjoying certain foods and living a normal life with my family.

Reflecting on this, I knew I needed to sit back and look at my core values and match that to where my life was now...

I knew I wanted to be able to have a business where not only my health could be incorporated, but so could other people’s.

I want to use my years of research to help others improve their wellbeing through eating better and by reducing the amount of chemicals our bodies come in contact with.

I want to help people see that it’s a lifestyle change, not a fad, and totally easy to implement using small adjustments at a time.

I want to help make people aware of the benefits we can pass on to the planet by making life adjustments that in turn have made us more environmentally sustainable and ecologically conscious. 


So, you ask. What am I going to do about it??

I am proud to bring you - The Modern Apothecary.


The Modern Apothecary (TM Apothecary) is an alternate living business focusing on chemical free, toxic free, allergy friendly friendly living to heal both the mind and the body naturally.

Using my own experiences and years of research I am here to help others see how we can make a difference to the impact we have on our mind, body, spirit and health. Opening our minds to a lifestyle change, with a wonderful benefit of reducing our impact & footprint, one step at a time!

Now is the time to take the reigns back!!! Gone are the days of “I live with fibromyalgia and chronic fatigue syndrome (ME)” No; they live with me! I’m in control and taking my power back!

Life is a roller coaster, its up to us to choose how we ride it!

Thank you for choosing me to join you on your journey!!

Jojo xx


About the author

Jo is an entrepreneur, writer, and investigator for all things healthy for the mind, body, soul, and planet. And, not to dismiss, a long-term collector of allergies, intolerances, and chronic illnesses! In early 2020, after a stark realisation that her health was being impacted by her current direction in business, she redirected her career, using years of personal research and development to launch Ecological Footprints. A lifestyle brand for the whole family (furry kids included), selling a wonderful selection of plastic free, biodegradable daily living products, a food shop full of gluten free, dairy free, nut free, vegan foods, and a safe place for us all to explore her blog - her journey into eco-friendly sustainability, clean living to maintain health & chronic illnesses and yummy free-from recipies for all the family. When she's not working you can find her spending time with her family, enjoying the countryside or in her little organic veggie garden!